Product Sales and Merchandising Manual
A Product Sales and Merchandising Manual (PSMM) provides educational information to retailer sales associates, manufacturer reps and marketing / merchandising managers. Designed to define the product details, specifications, merchandising and marketing aspects.
A PSMM in addition to an ISPS is one of the most important sales tools we use to promote your product to retailers. Having a PSMM provides retailers and mass retailer buyers the ability to quickly understand your product and allows them to make quicker inclusion decisions.
It is highly recommended for all products and greatly increases wholesale sales.
Format content consists of:
Cover........................................................................................1
Product Description ............................................................ 2
Why a Metal Detector for Woodworkers?......................... 2
Sales Points ........................................................................ 3
Product Use Instructions .................................................... 4
Product Tuning Instructions ............................................... 4
Product Marketing & Reviews ........................................... 5
Little Wizard Merchandising ............................................. 5
Warranty Procedures ......................................................... 6
Product Specifications: ...................................................... 7
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